Setting up a new business is not for the faint-hearted. That’s not news, of course – that’s partly why many fledgling businesses never get off the ground. But let me walk you through just some of the decisions I’ve had to make to even get started. Finding a name for the business wasn’t difficult, thankfully. My therapy business is Embrace Healing, my Etsy shop is Embrace Crafts, and my signature logo is a purple heart with spreading hands opening in a welcome embrace. That choice was simple, though it wouldn’t be so easy for many businesses. Choosing a web domain … Continue reading →