The Starting-Out Diaries 3 – Building a Jigsaw
Build it and they will come. The bewildering business of creating a new business – and why I want to do it, despite the hard work and setbacks.
Continue reading →The Starting-Out Diaries 2 – The Techie Bit
Goodness, how do people manage to set up a business on their own with no knowledge of the technology? I guess they hire someone, but you hear so many horror stories about people charging for work that never gets done, or turns out so shoddy, you’re ashamed to give anyone the link. It happened to a friend of mine. Don’t get her started on that subject! Thank goodness for my very patient and tech-savvy partner, Rick Leslie, formerly of PCServices. I would never have got as far as I have without his expertise – and his knowing where to look … Continue reading →
The Starting-Out Diaries 1 – Decisions, Decisions!
Setting up a new business is not for the faint-hearted. That’s not news, of course – that’s partly why many fledgling businesses never get off the ground. But let me walk you through just some of the decisions I’ve had to make to even get started. Finding a name for the business wasn’t difficult, thankfully. My therapy business is Embrace Healing, my Etsy shop is Embrace Crafts, and my signature logo is a purple heart with spreading hands opening in a welcome embrace. That choice was simple, though it wouldn’t be so easy for many businesses. Choosing a web domain … Continue reading →